Villa Fridhem, a historic hotel and conference hotel in Norrköping, needed a simpler way to manage incoming requests for experiences and events. With Customer Connect CRM, everything was gathered in one place – creating clearer oversight, faster response times, and happier customers.

Challenge

With a growing number of incoming requests for conferences and weddings, the need for structure increased. Requests came in via email and web forms, leading to difficulties with follow-up and internal coordination. Villa Fridhem needed a central system that could gather all communication in a simple way for quick follow-up when selling conferences.

Solution

With Customer Connect, Villa Fridhem could gather all incoming requests in one place. The system made it easy to: – Receive and manage requests for weddings, parties, and conferences.

Simplified booking process
The implementation focused on simplicity and a quick start, tailored to Villa Fridhem’s sales process and customer journey.

Results

Shorter response times and better oversight of incoming requests
Fewer missed leads and more efficient follow-up
More personal and faster customer service
Increased conference sales

About Villa Fridhem

Villa Fridhem is a family-owned hotel and experience center in Getå outside Norrköping.

Founded in 1909 as a summer residence for Prince Carl and Princess Ingeborg, Villa Fridhem has developed into an elegant destination focused on gastronomy, relaxation, and events.

The business offers hotel accommodation, gourmet restaurants, conference facilities, weddings, and event planning – all characterized by personal service, historical charm, and modern comfort. There are a total of 56 rooms.

More structure. Less stress.

Gather all your bookings in Customer Connect quickly and easily.

That’s why Villa Fridhem chose Customer Connect.