Why Palma Bygg chose Customer Connect and gained full control of its deals

Palma Bygg is a growing Swedish business specialising in renovations for private customers. They needed an efficient, simple and cost-effective way to manage incoming customer inquiries.

Palma Bygg is a construction company focused on renovation projects for private individuals. They quickly realised that manual administration was slowing their growth. By starting with Customer Connect in January, they brought all inquiries together in one place. This gave them a clearer overview, faster response times and a whole new level of professionalism in their sales workflow. That is exactly what is helping them win more deals now.

The investment in Customer Connect delivered immediate results for the whole team. Palma Bygg now saves valuable time every day. They have moved from scattered administration to a flexible way of working with Customer Connect that moves sales forward.

We were looking for a simpler CRM, and now we save a lot of time on administration that we can spend closing more deals instead.

Zeljko Raketic, CEO of Palma Bygg · Translated from Swedish

The challenge

Palma Bygg handles a large number of incoming inquiries from private customers every day. They have 45 employees and work with a broad network of subcontractors. Previously, new leads arrived by email, phone and other channels that were not synchronised. This made it difficult to:

• Follow up with potential customers quickly
• Establish consistent sales routines across the team
• Assign inquiries to the right salesperson or project manager
• Make sure no sales opportunity was lost
• Find a CRM that was easy to use

Small obstacles can have a big impact on sales. As demand for their services grew, the need for a centralised solution became clear. They needed a tool that supported growth without creating unnecessary complications.

The solution

With Customer Connect, Palma Bygg could bring all leads together in one smart, easy-to-use place. This gave the company full control and reduced friction in its sales process.

Customer Connect made it easy to:

• Automatically receive and sort inquiries about different renovation projects
• Distribute inquiries evenly among salespeople
• Connect each deal to the right person without delay
• Follow the customer throughout the journey from first contact to signed agreement
• Make sure all leads were handled quickly and professionally

The results

• Significantly shorter response times for customers
• Fewer missed deals thanks to centralised management
• More efficient resource allocation, with the right expertise assigned to the right project immediately
• The company saves many hours each month with Customer Connect, which can instead be invested in sales work
• More professional customer communication through clear processes
• Increased sales and more reliable revenue through structured follow-up

About Palma Bygg

Palma Bygg is a modern Swedish construction company with a strong focus on renovations for private customers. The company has 45 employees and works closely with its subcontractors. They deliver top quality in areas such as:

• Complete renovations
• Remodelling
• Adaptations to living environments
• Project management for private construction projects

With broad expertise, Palma Bygg helps its customers create safe homes. The company handles projects of different sizes and always puts a smooth, professional customer experience first.

More structure. Less stress.

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